Strategy versus business plan

Refer to resumes and portfolios.

Strategy versus business plan

Diversification into new product or geographic markets Business strategy Attempts to secure competitive advantage in existing product or geographic markets Functional strategy Support of corporate strategy and business strategy Information systems, human resource practices, and production processes that facilitate achievement of corporate and business strategy business-level managers.

Critical questions answered by corporate-level strategists thus include: What should be the scope of operations; i.

How should the firm allocate its resources among existing businesses? What level of diversification should the firm pursue; i. Are there additional businesses the firm should enter or are there businesses that should be targeted for termination or divestment?

How diversified should the corporation's business be?


Should we pursue related diversification; i. If we pursue related diversification, how will the firm leverage potential cross-business synergies? How should the firm be structured? Where should the boundaries of the firm be drawn and how will these boundaries affect relationships across businesses, with suppliers, customers and other constituents?

Do the organizational components such as research and development, finance, marketing, customer service, etc. Are the responsibilities or each business unit clearly identified and is accountability established? Should the firm enter into strategic alliances—cooperative, mutually-beneficial relationships with other firms?

If so, for what reasons? If not, what impact might this have on future profitability? As the previous questions illustrate, corporate strategies represent the long-term direction for the organization. Issues addressed as part of corporate strategy include those concerning diversification, acquisition, divestment, strategic alliances, and formulation of new business ventures.

Corporate strategies deal with plans for the entire organization and change as industry and specific market conditions warrant. Top management has primary decision making responsibility in developing corporate strategies and these managers are directly responsible to shareholders.

The role of the board of directors is to ensure that top managers actually represent these shareholder interests.


With information from the corporation's multiple businesses and a view of the entire scope of operations and markets, corporate-level strategists have the most advantageous perspective for assessing organization-wide competitive strengths and weaknesses, although as a subsequent section notes, corporate strategists are paralyzed without accurate and up-to-date information from managers at the business-level.

Just as the individual investor must evaluate each individual investment in the portfolio to determine whether or not the investment is currently performing to expectations and what the future prospects are for the investment, managers must make similar decisions about the current and future performances of various businesses constituting the firm's portfolio.

The Boston Consulting Group BCG matrix is a relatively simple technique for assessing the performance of various segments of the business.

strategy versus business plan

The BCG matrix classifies business-unit performance on the basis of the unit's relative market share and the rate of market growth as shown in Figure 1. The typical starting point for a new business is as a question mark. If the product is new, it has no market share, but the predicted growth rate is good.See this Guide to Writing a Business Plan Step By Step for a detailed description of how to write each section of a full-sized plan.

Keep in mind that a business plan is a living document and you can always start with a one-page plan and enlarge it with additional detail as required. Ten3 BUSINESS e-COACH - MARKETING STRATEGIES: Marketing strategy is essentially a pattern or plan that integrates your organization's major goals, policies, and action sequences in a cohesive whole.

Marketing strategies are generally concerned with four Ps: product strategies, pricing strategies, promotional strategies, and placement strategies. CAUSE!: A Business Strategy for Standing Out in a Sea of Sameness [Kevin Freiberg, Jackie Freiberg] on *FREE* shipping on qualifying offers.

According to Ken Blanchard, ''I love CAUSE! It's all about people and organizations who feel called to make a difference—to serve a purpose far beyond the typical bottom line.

The book's design is a feast for the eyes and its message is food.

strategy versus business plan

It is a good time to buy Cisco stock, advises Nomura analyst Jeffrey Kvaal in a note to clients. Cisco is in a good position against one of its most hated rivals, Arista Networks, in the next big.

Although alignment of strategic initiatives is a corporate-wide effort, considering strategy in terms of levels is a convenient way to distinguish among the various responsibilities involved in strategy formulation and implementation. While a strategic plan is a type of business plan, there are several important distinctions between the two types that are worth noting. A strategic plan is primarily used for implementing and managing the strategic direction of an existing organization. Strategy versus Design Thinking But organizations should prototype the strategy part of their new business direction, not just the product or service that is a manifestation of that direction.

A business plan is a tool to identify objectives, evaluate performance and obtain financing. business plan sobre la mesa image by pablo from Dec 03,  · Section I - Executive Summary. 1 - Executive Summary.

The Executive Summary is the most important part of your business plan. Because if it .

The difference between a business and strategic plan |